It takes more than a certification program or a "tracking" program to properly address the issue of crop sustainability facing the farmers and producers in East Africa. We have chosen to start our efforts in the East African country of Kenya. For many decades now Kenya has been known for it's superior quality coffees and teas but yet farmers here struggle to meet the production costs for their crops. The demand for high quality arabica coffees continues to increase with companies like Starbucks, Dunkin Doughnuts and McDonald's competing for the higher quality coffees to grow their Specialty/Gourmet beverage programs. These companies and many others enjoy considerable increases to their bottom line while the farmer continues to make less and less for his efforts.

Something has to be done to increase the farmer's take home pay so that all production costs can be met leaving enough profit for him to properly take care of himself and his family. 

The mission of Fair Share® is to encourage businesses that rely on the availibility of great tasting coffee, tea, etc. to reciprocate a percentage of their "added value" profits back to the grower and cultivator of the raw commodity, the small scale farmer. Donations will be given to the various democratically goverened Cooperatives in East Africa to help cover production costs and growth initiatives pursued by each Cooperative. There are suucessful attempts by a few farmers in this region to add value to their own crops and introduce them to their local and regional markets to help offset production costs and provide for their families. Fair Share®  will support and encourage these efforts to find new retail markets both locally and globally.